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The 2010 Toyota Prius
Now Available at Sunnyside Toyota.


The midsize third-generation 2010 Prius has advanced standard and available features such as a moonroof with solar panels, four driving modes, Intelligent Parking Assist (IPA) and steering wheel touch controls that display on the instument panel.

The first-generation Prius entered the market in 1997, the world?s first mass-produced hybrid. The name Prius, ?to go before? in Latin, became symbolic of a car that was launched even before environmental awareness had become a mainstream social issue.

The new Prius will be built using processes that reduce pollution in every stage of vehicle life, from production and driving, through to disposal. The third-generation Prius extends its record of continuous improvement in fuel economy. The first-generation Prius, which was rated 41 EPA combined mpg, was replaced by the current model, which is EPA rated at 46 mpg, combined city/highway. Using a combination of technologies, fuel efficiency was increased to an estimated 50 miles per gallon for the new 2010 Prius.

A larger and more powerful 1.8-liter Atkinson-cycle, four-cylinder engine will power the new Prius. Contrary to conventional wisdom, the larger engine actually helps improve highway mileage. By making more torque, the new engine can run at lower average rpm on the highway. When operating at lower rpm, the new engine uses less fuel. Mileage is especially improved in cold-start conditions and at higher speeds.


A multi-information display panel that monitors fuel and energy consumption is on every Prius. It provides feedback on the Prius? efficiency using three different displays to help the driver acquire economical driving habits.

The new Prius will offer three alternative driving modes. EV-Drive Mode allows driving on battery power alone at low speeds for about a mile, if conditions permit. There is also a Power Mode, which increases sensitivity to throttle input for a sportier feel, and an Eco Mode, which helps the driver achieve their best mileage.

In designing the new Prius, aerodynamic performance was an important factor. The goal was to create a beautiful silhouette, while not compromising function. Designers preserved the dynamic triangle form of the current model--instantly recognizable as a Prius--but made alterations to the overall profile, pillar position and angle. The front pillar, extended forward, helps refine the performance-focusing, shaped form.

The new Prius received more wind tunnel hours of testing than any other Toyota in history, resulting in the cleanest aerodynamic profile of any mass produced vehicle in the world. By focusing on the shape of the body, underfloor, wheelhouse liner and shape of the wheels, the designers of the new Prius were able to reduce the coefficient of drag (Cd) value to 0.25, compared to 0.26 for the previous model. The airflow under the car was studied extensively. Engineers made changes to the shape of the fender liner, front surface of the underfloor, and added a fin at the rear floor cover to increase linear stability.

An available sliding glass moonroof is packaged with solar panels, located over the rear seating area, that power a new ventilation system. This solar ventilation system uses an electrically powered air circulation fan that does not require engine assist. The system prevents the interior air temperature from rising while the vehicle is parked, making the cool-down time shorter when the driver returns to the vehicle, thus reducing the use of air conditioning.

The remote air-conditioning system is the first system in the world to function on battery-power alone and that can be remotely operated, so the driver can adjust the interior temperature for comfort before getting in the car.

 To meet customer expectations for everyday performance, zero-to-60 acceleration has been improved to 9.8 seconds, more than a second faster, in internal testing.

Better-performing sound insulation, working with improved vibration damping, has been installed in various locations to reduce road noise.

Proving that small changes add up to big gains, the cargo area of the new Prius was expanded 0.4 inches in length and 2.2 inches in width by using a new and an improved layout of the battery cooling unit. Rear seat legroom is enhanced by a new space-saving contoured frontseat
design.

Handy storage space has been added under the shift lever by taking advantage of the shift-by-wire system. Simple, fin-type air vents are consistent with the cabin?s efficient appearance. Judicious use of silver accents adds a finished, technical feel.

Touch sensors on the steering wheel switches are designed to reduce driver eye movement for better concentration on the road. When the driver touches the audio or info switch located on the steering wheel, a duplicate image is displayed on the instrument panel, directly in front of the driver. This system, called Touch Tracer, is the first system in the world to allow steering wheel controls to read out on the instrument panel.

The ECO indicator on the Multi-Informational Display (MID) provides driver feedback for lower fuel consumption.

The new Prius was designed to comply with class-top level collision safety performance in each global region of sale, and to accommodate increasingly strict safety requirements in the future.


In addition to advanced driver and front passenger Supplemental Restraint System (SRS) airbags front and rear side curtain airbags, driver and passenger seat-mounted side airbags and knee airbags are standard equipment.

Active headrests are used in both front seats to reduce the possibility of whiplash in a collision.  The Prius standard Star Safety System includes Anti-lock Brake System (ABS), Electronic Brake Distribution (EBD), Brake Assist (BA), electronic traction control (TRAC) and Vehicle Stability Control (VSC).

Dynamic Radar Cruise Control system, using advanced millimeter wave radar, is an available option. The system also enables Lane Keep Assist, which helps the driver stay safely within the lane, and the Pre-Collision System, which retracts seatbelts and applies the brakes in certain conditions when a crash is unavoidable.

Next-generation Intelligent Parking Assist features simplified settings to help guide the car into parking spaces. A backup monitor, which provides a view of rear obstacles when reverse is engaged, is available with an optional voice-activated navigation system. Safety Connect, Toyota?s first safety and security service, will be available a few months after launch.

You're going to Love this TOYOTA!


Watch the new Prius comercials!